Australian Grassfed Beef
Aussie grassfed beef is consistently nutritious, delicious and reliably available all year-round. Healthy protein never tasted so good — go grassfed!
Nutritious & Delicious
The Aussie Advantage:
- Reliable year-round supply
- Available with best-in-class MSA quality grading
- Trimmed with care to maximize yield
- World-leading traceability systems and animal welfare standards
- Backed by national sustainability frameworks
- Significant greenhouse gas (GHG) reduction: Australia has reduced GHG emissions by more than 78% since 20054
Tips to Market your Meat Case
It’s important to remind shoppers that lean proteins like grassfed beef from Australia have built in advantages. Here’s a Three Point Plan to Advance Your Meat Sales with Grassfed Beef:
- Make It Easy to Find. Expand your grassfed assortment and give it prime visibility to meet rising demand.
- Lead With What Matters. Highlight taste, variety, and health—with recipe inspiration online and in-store to win today’s protein shopper.
- Spotlight the Benefits. Promote grassfed’s lean, high-quality protein and natural goodness—with clear callouts for sustainability, purity, and Omega-3s.
MSA Eating Quality for Beef Subprimals
This resource, "MSA eating Quality guide to beef subprimals" will focus on MSA beef cuts. It is an integral part of capturing further value from the MSA program and is designed as a valuable tool and reference source.
CLICK HERE TO DOWNLOAD PDFFind Your Aussie Red Meat Supplier
Use our handy "Find a Supplier" tool to search known wholesale suppliers of Aussie Beef, Lamb and Goat.
Want to run a store promotion?
To build demand for Australian Wagyu, MLA can provide program suggestions tailored to educate our retail partners and in concert with importer-suppliers. If you’d like to capitalize on the growing appetite for red meat from Australia, we’d love to work with you!
What can we do for you?
- Train your counter staff and butchers through our Aussie Meat Academy
- Help you sell with merchandising support and marketing activation
- Help you with product messaging that matters to consumers
Nutritional Resources
Educate your meat case staff, dieticians and shoppers on the benefits of red meat with these handy guides. Free to Download!
Beef Cut Chart
Australian grassfed beef cut chart and cooking methods PDF. Contains US and Australian cut names and numbers.
Click to Download PDF