Red meat from Australia ticks all the boxes for today’s competitive retail environment. As a world-leading red meat producer and exporter, Australia delivers much more than just meat. We also deliver real advantages to retailers and foodservice around the globe.
Seasonal marketing is a way to refresh your product mix and stay relevant to shoppers. Grassfed beef and lamb have relevance all year long.
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In this Case Study Report: Marketing the Meat Case, we discuss our retail tactics like shoppable recipes, personalized videos, and chat bots. See what we learned and how it can help you connect with shoppers at the meat case.
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Our latest product guide developed for North American retail meat buyers, butchers, restaurateurs and chefs who want to learn more about ordering and using naturally raised Australian Lamb to enhance their business. This Guide provides information on the Australian Lamb industry production and safety practices, traceability, sustainability, cuts, packaging, ordering and other useful information.
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For retailers wanting to resonate with the mindful consumer, Aussie grassfed beef is a nutrient dense protein choice. Sustainably sourced from Australian ranchers who are dedicated stewards of the land, it delivers the lean profile today’s health-focused shoppers want with the consistent quality and year-round supply retailers can rely on.
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To build demand for Australian beef and lamb, MLA can provide program suggestions tailored to educate our retail partners and in concert with importer-suppliers. If you’d like to capitalize on the growing appetite for grassfed beef and lamb from Australia, we’d love to work with you!
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